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      BoF Insights brings together the analytical rigour of a strategy consultancy with the cultural intuition of a creative agency.
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      Clients who trust BoF Insights for research and insights:

      Questions we answer

      How do we transform business performance?
      Strategy

      How do we transform business performance?

      How do we assess and build cultural relevance?
      Brand

      How do we assess and build cultural relevance?

      How do we attract a new generation of customers?
      Growth

      How do we attract a new generation of customers?

      How we answer them

      Expert access

      Expert access

      Unparalleled access to industry experts in fashion, retail, and beauty

      Proprietary tools

      Proprietary tools

      Data and AI analytics across brand, market, and customer metrics

      Industry DNA

      Industry DNA

      Understanding of dual imperatives: creative and commercial success

      Latest Insights

      The BoF Brand Magic Index: Volume 2
      Report

      The BoF Brand Magic Index: Volume 2

      The second volume of The BoF Brand Magic Index, powered by Quilt.AI, uses AI-powered insights to assess the brand performance of leading luxury fashion companies.
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      How to Grow a $100 Million Brand: Diversifying Your Offering
      Article

      How to Grow a $100 Million Brand: Diversifying Your Offering

      BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
      Read more →
      Which Fashion Brands Are Most in Tune With Their Customers?
      Research

      Which Fashion Brands Are Most in Tune With Their Customers?

      We quantified brand understanding with our brand Alignment tool, powered by Quilt.AI, and broke down the behaviors that drive the highest brand understanding.
      Read more →
      Rahul Malik
      "The BoF Insights team brings together professionals from fashion houses, management consultancies, and creative agencies. This rich mix of perspectives enables us to deliver distinctive insights and practical solutions that drive real business impact."
      Rahul Malik
      Head of BoF Insights and Chief Growth Officer, The Business of Fashion
      MEET OUR TEAM →

      Lets grow together

      BoF Insights is the trusted partner of brands that outperform, delivering client partnerships across strategy, customer insights, product innovation, investor due diligence, and organizational design.

      Unsure where to begin? Let's schedule a meeting to discuss your goals and how we can help you surpass them.