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Outperform your competition

We accelerate the growth of fashion and beauty brands through strategic consulting, research, and insight.

Why we exist

Fashion and beauty businesses operate in a complex environment shaped by shifting consumer demand, margin pressure, global expansion risk, and brand dilution. We help fashion leaders make better decisions at critical moments, grounded in data, industry context, and strategic clarity. Our work is led by former McKinsey, BCG, and Bain consultants and spans growth strategy, market entry and expansion, consumer understanding, brand positioning, and investment decisions required to scale profitably.

Our clients

We provide confidential, client-focused strategy informed by BoF's unparalleled access to global fashion data, networks, and industry intelligence, working with partners including:

Recent Engagements

Stone Island Brand Strategy and Tracking

Reported on Stone Island's performance with target communities to inform brand growth strategy

Commercial Diligence for a Fashion Asset

Commercial Diligence for a Fashion Asset

Assessed an emerging streetwear brand's cultural resonance and expansion potential for an investor evaluating the deal

Ugg Men's and Seasonal Expansion

Ugg Men's and Seasonal Expansion

Partnering with Ugg to help the brand grow its men's audience and expand from winter to all year brand

International Expansion for a Latin American brand

Advised a leading knitwear brand on market selection, product adaptation and 5-year international expansion roadmap

Beauty M&A and portfolio strategy

Beauty M&A and portfolio strategy

Conducted Brand Diligence to inform a $4B+ beauty transaction and advise on a portfolio of 75+ luxury brands

Meet our team

Rawan Maki

Advisory

Former Bain Consultant

Amanda Dargan

AI Tools

Former Private Equity

Michelle Wiles

Advisory

Former McKinsey Consultant

Anushka Challawala

Anushka Challawala

Advisory

Former Barclays Equity Analyst

Hannah Crump

Thought Leadership

Former Editor

Alex Li

Advisory

Former McKinsey Consultant

Gary Clark

Business Development

Benjamin Schneider

Benjamin Schneider

Advisory

Former Euromonitor Consultant

He Jia

Advisory

Former Dover Street Market