Outperform your competition

We deliver insight-led strategy shaping how fashion businesses perform and grow.

Why we exist

Fashion and beauty businesses operate in a complex environment shaped by shifting consumer demand, margin pressure, global expansion risk, and brand dilution. We help fashion leaders make better decisions at critical moments, grounded in data, industry context, and strategic clarity. Our work is led by former McKinsey, BCG, and Bain consultants and spans growth strategy, market entry and expansion, consumer understanding, brand positioning, and investment decisions required to scale profitably.

Capabilities

Brand Transformation

Navigate critical moments like M&A, repositioning, and brand elevation with a data-driven strategy.

Brand Growth

Expand to new audiences, markets, and occasions with insight-led expansion strategies.

Brand Performance

Track your brand's cultural relevance, engagement, and competitive positioning via our proprietary PULSE tool.

Our differentiators

Access to a global network of fashion CEOs, buyers, operators, and executives

Extensive market knowledge informed by engagements with 100+ brands

Global expertise with engagements spanning 6 continents

Select clients

BoF Insights is the advisory arm of The Business of Fashion. We operate independently from BoF's editorial operations, providing confidential, client-focused strategy informed by BoF's unparalleled access to global fashion data, networks, and industry intelligence. We have advised numerous businesses in the industry:

Recent Projects

International expansion for a luxury knitwear brand

Defined the strategy and tactical roadmap to expand globally and profitably, including market prioritization, product adaptation, channel strategy, marketing investment, organizational design.

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Attracting male consumers

Conducted a customer segmentation for a multi-billion-dollar global footwear brand and built out behavioral male personas to target. Clarified the product, messaging, and positioning required to expand and deepen engagement with this audience.

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M&A and portfolio strategy in beauty

Assessed the performance and cultural relevance of 75 leading brands and acquisition targets to recommend M&A opportunities and brand elevation opportunities for a global beauty group.

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