BoF Insights brings together the analytical rigour of a strategy consultancy with the cultural intuition of a creative agency.

Questions we answer for clients

How do we transform business performance?
Strategy

How do we transform business performance?

How do we assess investment opportunities?
Diligence

How do we assess investment opportunities?

How do we attract a new generation of customers?
Growth

How do we attract a new generation of customers?

How we answer them

Expert access

Expert access

Unparalleled access to industry experts in fashion, retail, and beauty

Proprietary tools

Proprietary tools

Data, surveys, and AI analytics across brand, market, and customer metrics

Industry DNA

Industry DNA

Understanding of dual imperatives: creative and commercial success

Latest Insights

State of Fashion: Beauty
Report

State of Fashion: Beauty

Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of our industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
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How to Grow a $100 Million Brand: Diversifying Your Offering
Article

How to Grow a $100 Million Brand: Diversifying Your Offering

BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
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Which Fashion Brands Are Most in Tune With Their Customers?
Research

Which Fashion Brands Are Most in Tune With Their Customers?

We quantified brand understanding with our brand Alignment tool, powered by Quilt.AI, and broke down the behaviors that drive the highest brand understanding.
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INTRODUCING
The AI tool that decodes social conversations into actionable intelligence.

PULSE enables brands to:

1. Sharpen Brand Positioning, Messaging and Targeting

2. Track Brand Perception and Trending Themes

3. Identify Strategic Partnerships and Brand Ambassadors

Explore the tool
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Rawan Maki
"The BoF Insights team brings together professionals from fashion houses, management consultancies, and creative agencies. This rich mix of perspectives enables us to deliver distinctive insights and practical solutions that drive real business impact."
Rawan Maki
Head of Advisory
MEET OUR TEAM

Lets grow together

BoF Insights is the trusted partner of brands that outperform, delivering client partnerships across strategy, customer insights, product innovation, investor due diligence, and organizational design.

Unsure where to begin? Let's schedule a meeting to discuss your goals and how we can help you surpass them.