We deliver insight-led strategy shaping how fashion businesses perform and grow.
Contact us →We work with fashion businesses at critical moments such as growth, market expansion, or repositioning. Contact us to discuss how we can structure the right engagement for your needs.
Define long-term ambitions, success metrics, and tactical next steps based on strategic and operational realities
Assess a brand's strengths, cultural resonance, growth channels, and opportunities for sustained expansion as a prerequisite for investment
Prioritize markets and define entry models, pacing, and investment requirements for international growth
Clarify brand meaning, target audience, and product architecture to drive differentiation and growth
Define a data-driven strategy to grow your brand's relevance in culture. First, we map where your brand sits in culture by clustering online conversation around your brand and competitors. Then we build a robust plan (marketing, product, collaborations) to reignite relevance and attract desired audiences.
Synthesize consumer, market, and competitive data to inform strategic and brand decisions, including customer segmentation, conversational analysis, and product innovation
Deploy analytics and AI-driven tools (e.g., Brand PULSE) to track brand performance, identify gaps, and benchmark against competitors
Build out behavioral profiles of your customer segments. We can use your existing segmentation as a base, or build up from scratch, using social media behavior to develop a quantitative, behavioral profile and sizing of your top segments, with data on their actual influences, interests, preferences, and brand choices.
Access to a global network of fashion CEOs, buyers, operators, and executives
Extensive market knowledge informed by engagements with 100+ brands
Global expertise with engagements spanning 6 continents
BoF Insights is the advisory arm of The Business of Fashion. We operate independently from BoF's editorial operations, providing confidential, client-focused strategy informed by BoF's unparalleled access to global fashion data, networks, and industry intelligence. We have advised numerous businesses in the industry:
Defined the strategy and tactical roadmap to expand globally and profitably, including market prioritization, product adaptation, channel strategy, marketing investment, organizational design.
Conducted a customer segmentation for a multi-billion-dollar global footwear brand and built out behavioral male personas to target. Clarified the product, messaging, and positioning required to expand and deepen engagement with this audience.
Assessed the performance and cultural relevance of 75 leading brands and acquisition targets to recommend M&A opportunities and brand elevation opportunities for a global beauty group.
