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      BoF Insights brings together the analytical rigour of a strategy consultancy with the cultural intuition of a creative agency.
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      Questions we answer for clients

      How do we transform business performance?
      Strategy

      How do we transform business performance?

      How do we assess investment opportunities?
      Diligence

      How do we assess investment opportunities?

      How do we attract a new generation of customers?
      Growth

      How do we attract a new generation of customers?

      How we answer them

      Expert access

      Expert access

      Unparalleled access to industry experts in fashion, retail, and beauty

      Proprietary tools

      Proprietary tools

      Data, surveys, and AI analytics across brand, market, and customer metrics

      Industry DNA

      Industry DNA

      Understanding of dual imperatives: creative and commercial success

      Latest Insights

      State of Fashion: Beauty
      Report

      State of Fashion: Beauty

      Beauty’s era of effortless growth is giving way to a more complex landscape. Download the second volume of our industry report to learn how to navigate evolving consumer expectations, market deceleration and regional volatility in the years ahead.
      Read more →
      How to Grow a $100 Million Brand: Diversifying Your Offering
      Article

      How to Grow a $100 Million Brand: Diversifying Your Offering

      BoF Insights spoke with investors and brand leaders about how to translate cultural heat into commercial success via diversification.
      Read more →
      Which Fashion Brands Are Most in Tune With Their Customers?
      Research

      Which Fashion Brands Are Most in Tune With Their Customers?

      We quantified brand understanding with our brand Alignment tool, powered by Quilt.AI, and broke down the behaviors that drive the highest brand understanding.
      Read more →
      INTRODUCING
      The AI tool that decodes social conversations into actionable intelligence.

      PULSE enables brands to:

      1. Sharpen Brand Positioning, Messaging and Targeting

      2. Track Brand Perception and Trending Themes

      3. Identify Strategic Partnerships and Brand Ambassadors

      Explore the tool
      Feature Image
      Rawan Maki
      "The BoF Insights team brings together professionals from fashion houses, management consultancies, and creative agencies. This rich mix of perspectives enables us to deliver distinctive insights and practical solutions that drive real business impact."
      Rawan Maki
      Head of Advisory
      MEET OUR TEAM →

      Lets grow together

      BoF Insights is the trusted partner of brands that outperform, delivering client partnerships across strategy, customer insights, product innovation, investor due diligence, and organizational design.

      Unsure where to begin? Let's schedule a meeting to discuss your goals and how we can help you surpass them.