Where analytics meets culture: The BoF Insights Team

Our team members are adept at advising fashion, beauty, and investor clients because they have lived it. Every member of the BoF Insights team brings a background that bridges the creative and the analytical, with operational and strategic experience.
Rawan Maki

Rawan Maki

Advisory
Bain / Fashion-founder / Yale
Michelle Wiles

Michelle Wiles

Advisory
McKinsey / Ogilvy / P&G / Consumer-founder / WashU
Amanda Dargan

Amanda Dargan

Data and AI Products
Private Equity / London Business School
Hannah Crump

Hannah Crump

Advisory
Publishing Leader / Editor / Hospitality operator / University of Sussex
Anushka Challawala

Anushka Challawala

Advisory
Deloitte / Barclays / University of Warwick
Alex Li

Alex Li

Advisory
McKinsey / Roland Berger / Oxford
Benjamin Schneider

Benjamin Schneider

Advisory
Euromonitor / Miami of Ohio
Heather Chang

Heather Chang

Advisory
Supreme / Thom Browne / Insead
He Jia

He Jia

Advisory
Dover Street Market / Luxottica / LSE / HEC Paris
Matthew Cullen

Matthew Cullen

Business Development
Matthew oversees business development across BoF's premium products.
Gary Clark

Gary Clark

Business Development
Gary leads BoF's North American commercial partnerships.

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