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      Where analytics meets culture: The BoF Insights Team

      Our team members are adept at advising fashion, beauty, and investor clients because they have lived it. Every member of the BoF Insights team brings a background that bridges the creative and the analytical, with operational and strategic experience.
      Rawan Maki

      Rawan Maki

      Advisory
      Bain / Fashion-founder / Yale
      Michelle Wiles

      Michelle Wiles

      Advisory
      McKinsey / Ogilvy / P&G / Consumer-founder / WashU
      Amanda Dargan

      Amanda Dargan

      Data and AI Products
      Private Equity / London Business School
      Hannah Crump

      Hannah Crump

      Advisory
      Publishing Leader / Editor / Hospitality operator / University of Sussex
      Anushka Challawala

      Anushka Challawala

      Advisory
      Deloitte / Barclays / University of Warwick
      Alex Li

      Alex Li

      Advisory
      McKinsey / Roland Berger / Oxford
      Benjamin Schneider

      Benjamin Schneider

      Advisory
      Euromonitor / Miami of Ohio
      Heather Chang

      Heather Chang

      Advisory
      Supreme / Thom Browne / Insead
      He Jia

      He Jia

      Advisory
      Dover Street Market / Luxottica / LSE / HEC Paris
      Matthew Cullen

      Matthew Cullen

      Business Development
      Matthew oversees business development across BoF's premium products.
      Gary Clark

      Gary Clark

      Business Development
      Gary leads BoF's North American commercial partnerships.

      Let's grow together.

      Schedule a meeting to discuss your objectives with one of our experts.