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Meet the BoF Insights team

Our team members have shaped strategies at leading consultancies, built global fashion brands, and driven creative transformation at major advertising agencies. Each team member contributes a distinct lens to our work - enabling us to unlock unique opportunities for our clients, and deliver insights that aren't just strategically sound, but culturally transformative in today's rapidly evolving fashion landscape.
Rahul Malik

Rahul Malik

Chief Growth Officer, BoF
Rahul oversees the BoF Insights team and brings a background in consulting from the Boston Consulting Group.
Amanda Dargan

Amanda Dargan

Strategy & Operations
Private equity veteran Amanda leads development of BoF's AI research tools in partnership with Quilt AI.
Michelle Wiles

Michelle Wiles

Advisory
Former McKinsey, P&G, and Ogilvy, Michelle brings marketing and brand expertise to BoF's fashion and beauty clients.
Rawan Maki

Rawan Maki

Advisory
Former fashion founder and Bain consultant, Rawan brings creative strategy and operational excellence to BoF's luxury clients.
Hannah Crump

Hannah Crump

Advisory
Former publishing industry leader, Hannah brings storytelling and editorial expertise to strategy engagements.
Anushka Challawala

Anushka Challawala

Advisory
Former equity researcher specializing in fashion and technology, Anushka specializes in customer segmentation and growth strategy.
Alex Li

Alex Li

Advisory
Former McKinsey and Roland Berger consultant, Alex advises brands on growth strategy, portfolio optimisation, and commercial due diligence.
Benjamin Schneider

Benjamin Schneider

Advisory
Former Euromonitor analyst, Benjamin brings in-depth market mapping and industry analysis to projects.
Heather Chang

Heather Chang

Advisory
Former Supreme and Thom Browne product leader, Heather brings luxury and streetwear product expertise to clients.
He Jia

He Jia

Advisory
Former client development lead at Dover Street Market, He brings nuanced consumer insights and cultural depth to clients.
Matthew Cullen

Matthew Cullen

Business Development
Matthew oversees business development across BoF's premium products.
Gary Clark

Gary Clark

Business Development
Former ESG and luxury expert leads North American commercial partnerships.

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