We work with fashion businesses at critical moments such as growth, market expansion, or repositioning. Contact us to discuss what a custom scope could look like.
Define long-term ambitions, success metrics, and tactical next steps based on strategic and operational realities
Assess a brand's strengths, cultural resonance, growth channels, and opportunities for sustained expansion as a prerequisite for investment
Prioritize markets and defining entry models, pacing, and investment requirements for international growth
Clarify brand meaning, target audience, and product architecture to drive differentiation and growth
Define a data-driven strategy to grow your brand's relevance in culture. First, we map where your brand sits in culture by clustering online conversation around your brand and competitors. Then we build a robust plan (marketing, product, collaborations) to reignite relevance and attract desired audiences.
Synthesize consumer, market, and competitive data to inform strategic and brand decisions, including customer segmentation, conversational analysis, and product innovation
Deploying analytics and AI-driven tools (e.g., Brand PULSE) to track performance, identify gaps, and benchmark against competitors
Build out behavioral profiles of your customer segments. We can use your existing segmentation as a base, or build up from scratch, using social media behavior to develop a quantitative, behavioral profile and sizing of your top segments, with data on their actual influences, interests, preferences, and brand choices.