Understand the growth and opportunity within the fashion resale market and develop a data-driven resale strategy with BoF Insights.
Secondhand fashion has existed for decades, primarily in thrift and vintage stores, but the advent of online resale platforms has led to a step change in how used items can be bought and sold. Since 2019, there have been at least 13 new resale entrants, 6 new resale-as-a-service launches and 14 major brand partnerships. More brands and retailers are exploring their own resale strategies to attract new customers and become more sustainable. But with just a small proportion of resaleable fashion being tapped into by consumers, brands and retailers will increasingly seek to actively manage resale as a key retail channel.
In this new report, BoF Insights offers its perspective on how we think about the upside of the industry, how we believe the landscape will evolve, and how we recommend brands and retailers build their own strategies.
The Future of Fashion Resale is the first in-depth analysis to be published by the BoF Insights Lab, a new data and analysis unit offering from The Business of Fashion that arms business leaders with proprietary and data-driven research to navigate the fast-changing global fashion industry.
Case Study: Automotive and Consumer Electronics Industries
Market Size (US, Global)
Market Growth
Growth Drivers
Upside Analysis
Platform Business Models
Resale-as-a-Service Business Models
Platform Awareness
Market Share
Venture Funding
Case Study: Etsy’s acquisition of depop
Consumer Penetration
Consumer Upside
Consumer Purchase Intent
Consumer Motivations and Attitudes (for Existing Resale Customers)
Motivators to Convince Current Non-Resale Customers
Distinction from Mass Fashion Resale
Impact of Resale on Luxury Brand Perceptions
Market Size (Global)
Global Growth Forecast
Share of Luxury Resale of Total Global Resale
China Impact on Luxury Resale
Market Maturity
Consumer Penetration
Competitive Landscape
Platform Awareness
Consumer Motivations and Attitudes (for Existing Resale Customers)
Motivators to Convince Current Non-Resale Customers
Impact of Resale on Luxury Brand Perceptions
Case Study: Streetwear and Luxury Limited Editions
Understanding the Dynamics
BoF Community Survey on Current Company Engagement with Resale
Framework for Engagement
Case Study: E-Commerce and Outlets
Case Study: Product Lifetime Value
Case Study: Blockchain Applications
Why Buy this Report
The report provides a comprehensive overview of fashion resale that deepens the understanding of all current or would-be industry participants
Brands and retailers can leverage our framework to develop data-driven strategies for entering resale and/or enhancing their current tactics and initiatives
Investors can identify and stay abreast of challenges and opportunities in the fast-moving resale space
Research Inputs
37 interviews with the founders, CEOs, and executive teams of leading resale platforms, Resale-as-a-Service (RaaS) companies, brands, and retailers
Consumer surveys in the US, UK, France, and Germany fielded by YouGov on behalf of BoF, with results weighted to be nationally representative
Consumer omnibus in China fielded by YouGov on behalf of BoF, with results weighted to be representative of the online population in Tier 1-3 cities
Consumer survey of BoF’s global community of fashion professionals
Proprietary quantitative analyses of industry penetration, size, and growth
Companies covered in the report include thredUP, Tradesy, Vestiaire Collective, depop, Poshmark, The RealReal and many other emerging and established RaaS companies and platforms
