The New Statement Shoe: Reimagining Designer Footwear
BoF’s guide to the designer shoe universe, examining the current and future competitive landscape, trends and high-net-worth consumer behaviour through proprietary surveys and expert interviews.
Designer shoes are entering a new era of creativity and growth. From the rise of streetwear — and the elevation of the sneaker into a status symbol — to the impact of the pandemic on lifestyles and socialising, consumers today are looking for both comfort and reinvention when shopping for designer footwear. In "The New Statement Shoe: Reimagining Designer Footwear," BoF Insights explores these shifting consumer dynamics and assesses how brands are responding. What is clear is that demand for high-end footwear is growing even amid intensifying competition, with the category expected to grow to $40 billion by 2027 from $31 billion today.
The report contains executive perspectives on shifting assortment dynamics, pricing strategy, collaborations and creative development, along with market sizing data from Euromonitor International, style assortment and runway data from Edited and Tagwalk, and new proprietary insights from high-net-worth consumers in the US, UK and China provided in partnership with luxury research firm Altiant.
Length: 108 pages File Format: PDF
Price:
£2,495.00
Table of Contents
Ranking of Sales Contributions by Shoes for Major Designer Brands
Comparison of Brand Value of Shoes to Bags and Small Leather Goods
Five Forces Shaping Designer Shoes Post-Pandemic
Timeline of Key Shifts in Designer Shoe Landscape
Case Study: Gucci and Loewe Shoes Alter Brand Image
Case Study: Gucci Shoe Sales vs. Other Categories
Global Category Growth to 2027
Category Market Share for US, UK and China to 2027
Growth Drivers for US, UK and China
Women and Men’s Growth to 2027 for US, UK and China
HNWI Ownership of Designer Shoes for US, UK and China
Complexity of Making and Selling Shoes
Case Study: Variations Required for Shoe Buy
Competitive Landscape: Apparel Companies, Footwear Specialists and Leather Goods Companies
Case Study: Ferragamo Expands Beyond Shoes
Competitive Landscape: Brand Mapping
Balancing Core vs. Novelty
Case Study: Amina Muaddi’s Identifiable Features and Viral Moments
Specialist to Multi-Category to Style Maturity Pipeline
Sneakers Have Entered the Core
Case Study: Balenciaga Triple S Sneakers
Engagement of HNWIs with Designer Shoes
Intent of HNWIs to Increase Spend Across Fashion Categories
Ranking of Importance of Fashion Categories by HNWIs
In-Store vs. Online Shopping Preferences Across Categories
Shoes as Percentage of Total Fashion Budget for US, UK and China HNWIs
Preferred Brands for US, UK and China HNWIs
Quantity of Annual Purchases for HNWI Women vs. Men
Intent to Purchase for Different Shoe Styles for HNWI Women vs. Men
Average Spend on Special Occasion Shoes by HNWIs for US, UK and China
Average Spend on Everyday Shoes by HNWIs for US, UK and China
Reasons for Initiating Shopping Journeys of HNWIs
Impact of Covid-19 on Shoe Preferences
Key Desired Traits for Everyday Use vs. Special Occasion Shoes
Key Desired Stylistic Descriptors for Everyday Use vs. Special Occasion Shoes
Geographic Differences for US, UK and China on Desired Traits
Motivations of HNWIs for Buying Shoes Secondhand
HNWI Reactions to Collaborations and Impact on Brand Image
Recent Designer Collaborations with Sportswear and Comfort Shoe Brands
Case Study: Birkenstock’s Collaborations Parlay the Brand into Designer Status
In-Stock Trend Changes for Women
In-Stock Trend Changes for Men
Colour Assortment of In-Stock Options
Changes in Global Runway Styles and Features over Past Seasons
In-Stock SKU Levels Over Time
Women’s Assortment Breakdown for Key Designer Brands
Women’s Pricing Architecture for Key Designer Brands
Men’s Assortment Breakdown for Key Designer Brands
Change in In-stock Levels of Sneakers vs. Mules / Clogs and Sandals
Men’s Pricing Architecture for Key Designer Brands
Increased Pricing Pressure for Brands
Median Prices and Average Discounting
Why Buy this Report
Analyses the global market for designer shoes (products defined as having a minimum retail price of $300)
Features proprietary research with high-net-worth consumers in the US, UK and China, revealing the most in-demand brands and styles, budget by demographic group, drivers of purchase decisions and intent to spend on particular styles
Provides executive perspectives on the breadth of assortment, pricing strategy, creative development and collaborations between brands
Presents concise case studies on Amina Muaddi, Balenciaga, Birkenstock, Gucci, Loewe and Salvatore Ferragamo while exploring the complexity behind designing and manufacturing shoes in terms of SKUs and variations, plus the power of specialisation
Unpacks how the forces of casualisation and the acceleration of comfort-dressing are widening the definition of luxury for designer shoes and assesses how the consumer psyche post-pandemic has shifted towards more statement shoes
Research Inputs
Three panels conducted by Altiant LuxuryOpinions® on behalf of BoF Insights of HNWIs in the US, UK and China who each have investable assets with a median value of between $1.5 million and $2 million
20 interviews with founders, CEOs and other senior executives from designer shoe brands, retailers, and consultants
Market sizing data from Euromonitor International, a global market research firm
Tracking of shoe styles and categories on the runway from 2019 to 2022 in New York, Milan, Paris and London, enabled by data from Tagwalk, a fashion runway search engine
An analysis of US in-stock options, styles and average unit prices of designer brands, enabled by data from Edited, a retail intelligence and AI-driven data insights company
In-person store audits and pulse interviews conducted at designer shoe brands and luxury retailers in the US and UK
Featured companies include but not limited to: Amina Muaddi, Balenciaga, Birkenstock, Chanel, Christian Louboutin, Dior, Gucci, Jimmy Choo, Loewe, Mach & Mach, Manolo Blahnik, Nike, Prada, Stuart Weitzman, Tod’s, Valentino and Versace
